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Don't let jargon and poor language prevent your next sale
Don’t let jargon and poor language prevent your next sale

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms

get noticed win more customers
Get Noticed. Win more customers

Practical intelligent marketing that gets your business noticed. Tips and ideas to propel your business, get noticed and win more customers

Technology and cultural shifts are transforming the way B2B customers buy
Technology and cultural shifts are transforming the way B2B customers buy

How well do you really know and understand your buyers? Perhaps a better question is…

B2B Decision making is non-linear
B2B Decision making is non-linear, emotional, and messy

Marketers spend a lot of time building and analysing buyer journeys. The goal?

Is your business ready for voice search
Is your business ready for voice search?

Are you using voice search on your phone or at home? Have you optimised your website too? As voice recognition continues to grow exponentially

Mastering the art of converting strangers into valuable customers
Mastering the art of converting strangers into valuable customers

For any business, winning new customers can be time consuming and costly. The process of winning new customers means…

The essential guide to Marketing Collateral
The essential guide to Marketing Collateral

Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your

Why i dont do new year resolutions
Why I don’t do New Year resolutions! What Business Leaders should do instead

Resolutions are usually well-intended but poorly designed, and so often we are setting ourselves for imminent failure… rather than

What is the buyer's journey?
What is the buyer’s journey?

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making

Marketing myths debunked What every business owner should know
Marketing myths debunked: What every business owner should know

Marketing is often misunderstood, especially by time-strapped business owners juggling priorities. From

Get more from Google My Business and Google Maps
Get more from Google My Business and Google Maps

How to optimize your Google My Business Account and get more inquiries from Google Maps

Why attention span is the marketer’s greatest challenge
Why attention span is a marketer’s greatest challenge

Capturing attention has become a Herculean task as the average human attention span has dropped to 8.25 seconds…

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