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Don’t let jargon and poor language prevent your next sale
A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms
Get Noticed. Win more customers
Practical intelligent marketing that gets your business noticed. Tips and ideas to propel your business, get noticed and win more customers
Technology and cultural shifts are transforming the way B2B customers buy
How well do you really know and understand your buyers? Perhaps a better question is…
B2B Decision making is non-linear, emotional, and messy
Marketers spend a lot of time building and analysing buyer journeys. The goal?
Is your business ready for voice search?
Are you using voice search on your phone or at home? Have you optimised your website too? As voice recognition continues to grow exponentially
Mastering the art of converting strangers into valuable customers
For any business, winning new customers can be time consuming and costly. The process of winning new customers means…
The essential guide to Marketing Collateral
Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your
Why I don’t do New Year resolutions! What Business Leaders should do instead
Resolutions are usually well-intended but poorly designed, and so often we are setting ourselves for imminent failure… rather than
What is the buyer’s journey?
Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making
Marketing myths debunked: What every business owner should know
Marketing is often misunderstood, especially by time-strapped business owners juggling priorities. From
Get more from Google My Business and Google Maps
How to optimize your Google My Business Account and get more inquiries from Google Maps
Why attention span is a marketer’s greatest challenge
Capturing attention has become a Herculean task as the average human attention span has dropped to 8.25 seconds…
