Today’s commercial landscape remains volatile, uncertain and challenging. Where uncertainty lurks around every corner and disruption remains the ‘not-so-new’ norm, the concept of business resilience emerges as a business need, more than ever. So, the question is how does one cultivate this resilience, this ability to weather storms and emerge stronger on the other side? [...]
Email marketing continues to be a ‘go-to’ strategy to build brand awareness, drive customer engagement, nurture prospects, generate leads and increase revenue generation. But, like any marketing strategy, email marketing comes with its own set of challenges. As a cornerstone of digital marketing, email marketing offers unparalleled reach and efficacy, but it also comes with [...]
As we celebrate International Women's Day this year, it’s an opportunity to reflect on the gender disparities and gender bias that continue to affect women worldwide. But it’s also a day to celebrate women's achievements. This year’s theme ‘inspire inclusion ‘.is a sad reminder that there is still much to be done when it comes [...]
Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]
For any business, winning new customers can be time consuming and costly. The process of winning new customers means overcoming the challenges of turning strangers into loyal customers. Strategic marketing, with a clear marketing plan can make this conversion easier, but there is no silver bullet that makes this easy. Here are a few tips [...]
How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]
Marketers spend a lot of time building and analysing buyer journeys. The goal? Engaging, nurturing and winning new business. Its complex, and buyers are people too, who want to drive their own journey – one that suits them. If you’re operating in a B2B (Business-to-Business) transactions, decision making is far from straightforward. Unlike the linear [...]
In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year: Blue Monday. For many years science has been telling us that this Monday is the saddest day of the year. Blue Monday is typically the third Monday of January. This concept was [...]
The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders must consider. One such phenomenon, particularly relevant in times of economic downturn, is the 'Lipstick Effect' or the ‘Lipstick Factor’. This principal highlights consumer tendencies and their behaviour during tough times. It can influence the way businesses position [...]
In today’s highly competitive and rapidly changing environment, one fundamental principle holds true: understanding your audience is paramount. No matter how innovative your product or service may be, without a deep understanding of the people you are trying to reach, your marketing efforts are likely to fall flat. How well do you really know your [...]
