More content, less impact? AI can churn out content faster than we can write it, but volume alone won’t drive results. Tools like ChatGPT, Jasper, and Claude are producing blogs, emails, and social posts in seconds—dramatically increasing output across marketing teams. While this surge in AI content generation brings clear efficiency gains, it also raises [...]
Marketing is no longer a back-office function—it's a growth driver. But for businesses turning over between £1m and £20m, hiring a full-time Chief Marketing Officer (CMO) can be costly and potentially unnecessary. Enter the Fractional CMO: a senior marketing expert who delivers. Marketing is no longer a “nice-to-have”—it’s a core function directly tied to commercial [...]
Why does Newsletter advertising offer exceptional ROI? Newsletter advertising is an incredibly effective strategy for businesses seeking to engage with their opt-in audiences, and establish brand authority. With the rise of LinkedIn newsletters and advancements in personalisation and automation, the potential for growth in this space worth investigating and testing. Whether using traditional email newsletters [...]
Every day we are saturated with news and articles, with many of us skim reading, deleting from our mailboxes and quickly moving on to the next thing. Our attention span is shrinking. So what makes us stop and pay attention? When it comes to Leadership, its not no longer defined by title alone. Although not [...]
Most businesses face the challenge of standing out in a competitive market. Marketing, much like mixology, is an art (and science) that requires the right combination of ingredients, precise execution, and a dash of creativity. Just as no two cocktails suit every palate, no single marketing strategy fits every business or suits its customers. Each [...]
Running an SME can be tough and often means wearing many hats, and marketing is often one of them. But great marketing doesn’t have to be a chore! Here are five fun yet effective ways to boost your brand’s visibility and engagement without breaking the bank. 1. Leverage ‘behind-the-scenes’ content People love an insider look. [...]
If you’ve been glued to the latest season of The Traitors, you’re not alone. The strategic backstabbing, whispering alliances, and nail-biting suspense make it irresistible. But as I watched, I realised something: the dynamics of The Traitors mirror the cutthroat world of marketing! It’s all about strategy, trust, and the ability to spot the real [...]
For most businesses, staying ahead in marketing can feel like running a marathon while juggling flaming torches. You need strategy, execution, and results—but how do you get all of that without blowing your budget? Enter the Fractional Marketing Director (FMD), a cost-effective solution to scaling your marketing efforts without the commitment of a full-time hire. [...]
There’s no doubt that we are in an era of intensifying scrutiny on budgets and measurable outcomes, marketing leaders face a conundrum: the need to justify their expenditures in the short term while crafting a compelling vision for long-term impact. The Gartner CMO Value Playbook provides a great blueprint for navigating this duality, emphasising marketing's [...]
Today, capturing attention has become a Herculean task. Research shows that the average human attention span has dropped from 12 seconds in 2000 to just 8.25 seconds in recent years — less than that of a goldfish! (source: BBC). This alarming statistic has profound implications for businesses, especially when it comes to crafting effective marketing [...]
