Every day we are saturated with news and articles, with many of us skim reading, deleting from our mailboxes and quickly moving on to the next thing. Our attention span is shrinking. So what makes us stop and pay attention? When it comes to Leadership, its not no longer defined by title alone. Although not [...]
Running an SME can be tough and often means wearing many hats, and marketing is often one of them. But great marketing doesn’t have to be a chore! Here are five fun yet effective ways to boost your brand’s visibility and engagement without breaking the bank. 1. Leverage ‘behind-the-scenes’ content People love an insider look. [...]
There’s no doubt that we are in an era of intensifying scrutiny on budgets and measurable outcomes, marketing leaders face a conundrum: the need to justify their expenditures in the short term while crafting a compelling vision for long-term impact. The Gartner CMO Value Playbook provides a great blueprint for navigating this duality, emphasising marketing's [...]
Today, capturing attention has become a Herculean task. Research shows that the average human attention span has dropped from 12 seconds in 2000 to just 8.25 seconds in recent years — less than that of a goldfish! (source: BBC). This alarming statistic has profound implications for businesses, especially when it comes to crafting effective marketing [...]
In today's competitive market, small and medium-sized businesses (SMEs) often find themselves shouting into the void, vying for attention among countless competitors. What is the secret to cutting through the noise? Dominate your niche. By identifying and owning a specific corner of your industry, you position your business as the go-to expert, attract loyal customers, [...]
Success is often seen as a solo journey—the grit of a determined individual achieving greatness through their own efforts. Yet, history and modern business stories alike show that the ability to receive help is just as critical as giving it. In fact, accepting assistance can be the key to unlocking opportunities, strengthening relationships, and accelerating [...]
Businesses of all sizes often grapple with a pivotal question: Which channel delivers the maximum leads in the most cost-effective way? While the allure of a one-size-fits-all answer is tempting, the reality is more nuanced. Success hinges not merely on channel selection but on the strategic positioning (value proposition), messaging, and execution. The primacy of [...]
Have you ever stopped to ask yourself if you’re reaching the right people with your marketing? Many small and medium-sized businesses (SMEs) fall into the trap of casting their net too wide, trying to appeal to everyone but connecting with no one in particular. Identifying and understanding your target audience is not just a marketing [...]
Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It's the DNA of your customer experience, the story that connects emotionally, and the values that resonate with your audience. The logo? That's just the tip of the branding iceberg. The evolution of branding Gone [...]
For any business, winning new customers can be time consuming and costly. The process of winning new customers means overcoming the challenges of turning strangers into loyal customers. Strategic marketing, with a clear marketing plan can make this conversion easier, but there is no silver bullet that makes this easy. Here are a few tips [...]
