Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making that leads to a purchase of a new product or service. The process of zero (no awareness of your product or service) to sale (a purchase). Conceptually the journey consists of a three-step [...]
A great value proposition is a promise of the value your business will deliver It’s the primary reason a prospect should buy from you instead of one of your competitors. A great value proposition is core to your competitive advantage as a business. It’s an important factor in improving your sales conversion rate: if you [...]
What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]
What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]
Why are infographics so effective? If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer. Visuals are an effective format for communication that will make your brand memorable. With our hectic schedules and a society that is time poor, now more than ever people [...]
Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your sales goals. Used appropriately they all aid your sales journey. Download your free copy now.
Let’s be honest, even up-close sugar and salt look pretty similar. So how do we manage to avoid putting salt in our cuppa and what does this have to do with my business? It’s all to do with differentiation, packaging and marketing. Visually a salt cellar looks very different from a sugar bowl, the container [...]
