More content, less impact? AI can churn out content faster than we can write it, but volume alone won’t drive results. Tools like ChatGPT, Jasper, and Claude are producing blogs, emails, and social posts in seconds—dramatically increasing output across marketing teams. While this surge in AI content generation brings clear efficiency gains, it also raises [...]
Every day we are saturated with news and articles, with many of us skim reading, deleting from our mailboxes and quickly moving on to the next thing. Our attention span is shrinking. So what makes us stop and pay attention? When it comes to Leadership, its not no longer defined by title alone. Although not [...]
Running an SME can be tough and often means wearing many hats, and marketing is often one of them. But great marketing doesn’t have to be a chore! Here are five fun yet effective ways to boost your brand’s visibility and engagement without breaking the bank. 1. Leverage ‘behind-the-scenes’ content People love an insider look. [...]
Today, capturing attention has become a Herculean task. Research shows that the average human attention span has dropped from 12 seconds in 2000 to just 8.25 seconds in recent years — less than that of a goldfish! (source: BBC). This alarming statistic has profound implications for businesses, especially when it comes to crafting effective marketing [...]
As we celebrate International Women's Day this year, it’s an opportunity to reflect on the gender disparities and gender bias that continue to affect women worldwide. But it’s also a day to celebrate women's achievements. This year’s theme ‘inspire inclusion ‘.is a sad reminder that there is still much to be done when it comes [...]
Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people are knowledge hoarders: I’m sure you know who they are! They simply won’t share their knowledge or if they do, it’s on a very limited basis. People like to feel indispensable, thinking that knowledge is power and [...]
Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise and clutter on the web and shining through on searches. We’re all looking for ways to improve results, so here are some content marketing secrets will help you achieve more. Every industry has [...]
Are you using voice search on your phone or at home? Did you optimize your website for voice search as well? Finding your loud voice is really important as a business. As voice recognition continues to grow exponentially, businesses need to be optimized for voice search. Ensuring that you are ready needs to be prioritised [...]
Writing great content takes time and effort. Get it right and you’ll boost your SEO rankings, gain traffic to your website, engage visitors and generate more leads. Remember you need to create content that your audience wants to read, and also what Google wants. You should also understand that Google will penalize sites with duplicate [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
